Winu
Hi, I’m Rebekka! Originally from Germany, I moved to London in 2021 and have been working in marketing for over seven years. My expertise lies in brand and content marketing.
WINU is a brand that produces and sells alcoholfree wines.
Social Media
Non-alcoholic wine still has a bad reputation and is often labelled as grape juice. To dispel these prejudices, my team and I have developed a content plan for Instagram and Facebook that provides followers with information about non-alcoholic wine.
We have focused on background information about the production of the wine, but also on information about flavours and aromas. We also included wine and food pairings to inspire followers and show that non-alcoholic wine can be enjoyed in the same way as alcoholic wine.