Camilla Fitness
Hi, I’m Rebekka! Originally from Germany, I moved to London in 2021 and have been working in marketing for over seven years. My expertise lies in brand and content marketing.
Camilla is a personal trainer and YouTuber. She also offers online fitness courses through her website.
Design
To build a consistent brand feel, I designed all YouTube thumbnails for Camilla and created matching Instagram story slides to help promote the fitness videos. I also designed promotional Instagram posts for her to help advertise events and online courses.
When designing theses posts I try to reduce the information to the key points as not to overwhelm the post. I also keep the target audience in mind. As it’s mainly women between 35 and 50 viewing theses posts, I make sure to create designs that feel feminine and friendly.
Fitness videos were sent our manually to customers after buying an online fitness course, which was time consuming and inefficient.
To make the process more efficient, I set up an automated flow in Klaviyo that sends people who’ve purchased a fitness course the correct videos and information at correct times. I designed the emails so they would match the course design and create a consistent and appealing user experience. This meant freeing up a lot of time on Camilla’s side that she could in turn use to improve her paid courses and create content.
